5 Reasons Why You Need Video Marketing Now To Grow Your Business


#1 Create A Powerful Relationship

Imagine you are in a crowded market full of screaming vendors. If all the vendors are screaming, customers aren't listening for long. You only have about three seconds before you lose their attention.

Anyone with a cell phone can open a Facebook page or send an email blast. It takes care, concern, and restraint to craft our messages to our audience. Remember, people don't walk away they turn you off.

In a crowded marketplace, it's important to stand out with your message. It would be better to have one great video than 10 bad ones. (We'll do a blog post on how to repost and reframe the same content)

CUSTOMER SPOTLIGHT "Audrey Pinkerton Campaign"

We worked with Audrey and her team by focusing on high quality video and authentic delivery. She's a mom, a business owner, and a friend of her neighborhood so we had her wear something simple and play herself down.

Audrey ended up winning against her competition - who had spend 10x more on their campaign and has since been able to get powerful emotional support from her voters. With a targeted facebook campaign the night before voting, many people attributed the win to the fact that people were reminded to vote and also were disarmed by Audrey's candid approach and demeanor. 

#2 People Are Watching A Lot Of Video!

People watch videos online as their main form of entertainment and information.

Here are the latest YouTube stats:

  • Every minute = 48 hours of video uploaded

  • Every day = 9.5 minutes watched per user

  • Every month = 182.2 million unique users

On Twitter

  • 50% increase in video tweets

  • 6x more likely to retweet a video than a photo

On Facebook

  • Second biggest video platform next to YouTube

  • 100 million hours of video watched every day

Snapchat Users

  • Watch 10 billion videos every 24 hours

Ready to Get Started? Don't Wait, Get A Free Quote!

Make More Videos

We used this video to create awareness and to demonstrate some of the ways that video can help at the very minimum requirements. Chase demonstrates this in the following video after having spent 5 minutes writing the script through our presentation designer.


#3. Video Is A Commodity

We are happy to play a major role in the continual development of highest caliber content. We believe that becoming video literate and learning code will be some of the highest skills.

Here are the predictions!

  • By 2020, video traffic will triple

  • Globally, 75% of all mobile traffic will be video content by 2020

  • 90% of Facebook content will be video-based by 2018

  • YouTube will cross the 221-million mobile viewer mark by 2020 or SOONER!


EXPERT TIPS: Pre-Visualization

With our top packages, we craft ever single frame to make sure your videos stand above the competition.

Talk To An Expert And Start Your Project


#4. Gaining Trust From Customers

A customer doesn't purchase a product, they purchase your ability to solve their problem and trust that you can do this faster, cheaper, or better than others like you. Our job is to help them make this decision through video.

  • Retailers using video increased conversion rates up to 91%.

  • Video emails increased conversion by 500% (on average!)

  • E-Commerce Stores have 80% higher conversion rate and a 68% increase in the average sale.

  • Viewers of Video Content are 1.6 x more likely to buy

EXPERT TIPS: Use Original Music As A Character To Your Film

This video is a great example of how to gain trust from your customers. We walk through the entire process of the writing and of a song.

Brad is one of our trusted experts we bring in to work with our customers to help them connect to their audience.

It's hard for us to understand what goes into this kind of work through mere text and pictures. In this video you see that brad is not just a brilliant composer, he has a business mind as well that allows him to focus his attention on the brand and the audience.


#5. Video Is The Preferred Method of Communicating

I may argue that GOOD video is the preferred method of communication, but it is obvious that video performs far better than other means of entertainment. Videos are more interactive and help us remember more information as well.

  • 50% of Video viewers remembered the brand vs 37% of TV viewers remembered the brand

  • People are 2x more likely to remember your message online than on TV

  • Video has a 1.27x ROI

  • It's 18x more likely for your customer to click on a video than on conventional banners or HTML campaigns.


Final Thoughts

  1. Video marketing is the #1 form of marketing and will continue to grow well into the future.

  2. Your business needs to put in place a video marketing strategy immediately.

  3. We can help you create engaging content so you can cut through crowded marketplaces and reach the people who need you!

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Check out this cool infographic from our friends at websitebuilder.org.uk

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