Dominate Your Industry: Focus on these Three Personas

The A-C-E Acronymn

AUTHOR

Establish Your Credibility

Writing a book, publishing a podcast, or developing a web-show is a great way to establish authority in your field. 

 

CELEBRITY

Add Value To Others

This is not to be confused with the celebrities we see on reality shows or youtube. We mean this as someone who is well-known and liked by a specific group of people. Our definition of a celebrity is someone who empowers others to be great. 

This does not need to be overt, and we believe that some of the value that you sow into others is better to be given unto The Lord, for He will grow and sustain us. 

 

EXPERT

Know Your Product

Communicate your passion and love for your work, knowledge of your industry, work ethic, courage, and trustworthiness.

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